Develop Your Core Value Proposition: SESA Development Tracking- Forming a Habit Day 4: Implement 21 Days to form a Habit

Sunday April 29, 2012 3:29 am
Goal: Finish a blog post by 4:00am; Yay, done at 4am (No visuals, but I kept my promise to post a post. It was hard, I almost gave up and went to sleep.  Glad I pulled through. )

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Topic: Developing your Core Value Proposition or Customer Value Proposition

Here is a quick link to what it means...Click here to go to the Wikipedia reference to "Customer Value Proposition" also know as Core Value Proposition.

Here is a link to free small business development workshops:
Click here to go to Baruch Schedule Listing.

Paraphrasing what I learned from one of the Baruch workshops called "Core Value Proposition".

Basically it is studying your competition under three categories. Functionality (What is the purpose of this product or service to the customer), Interface (How is the delivery?) and Aesthetic (The look and feel using the 5 senses).

Supposedly this is the very first step before you develop your business plan.  The point is to research your competitor first in order to realize what is missing in the market and how your business plan will fill the gap. I thought that was an enlightening moment.  This basic concept is so basic and yet so very easy to skip over.

The exercise is to think in the point of view of the customer.  What would they want and need versus what you want or need.  At the end of the day it is not what you want, it is what the customer wants.  Then base on that demand you figure out how your competitor is delivering and interacting with their customers. 

Then you decide how you can make it better or complement your product and or services.  That is your core value proposition.


Viola! Simple right? Now do your homework and study your competition and do it better and or complement your product and services so that you can co-exist. Now that is a win-win situation. =)