Beauty- Level 2 - Day 7

Thursday May 31, 2012 2:18am- 2:47am (to be continued)
Goal: Finish a blog post by 2:30am
Status: Completed at
Page view start: 571 ( from 559 to 571 is 12 views).
Topic: Beauty...


Click here to go to the photo source.

I'm actually tired, but I am a bit behind on covering this book as part of my Level 2 - 21 days SESA Bootcamp.  I actually fell asleep last night trying to complete this. okay here we go....

Tues May 29, 2012 11:00pm- Day 6
Section 2 Patterns: Item 6- p76 Multi-Sided Platforms
p80-p81- This section is worth reading about the Google's Business Model.  "The heart of Google's business model is its Value Proposition of providing extremely targeted text advertising globally over the web"...  Continuing where I left off...
darn too sleepy- have to continue probably in the morning....

Wed May 30, 2012 11:00pm- Day 7
Section 2 Patterns: Item 7- p88 Free as a Business Model

Thurs May 31, 2012 11:00pm- Day 8
Section 2 Patterns: Item 8- p108 Open Business Models

Fri June 1, 2012 11:00pm- Day 9
Section 3 Design: Item 9- p126 Customer Insights

Sat June 2, 2012 11:00pm- Day10
Section 3 Design: Item 10- p134 Ideation

Sun June 3, 2012 11:00pm- Day 11
Section 3 Design: Item 11- p146 Visual Thinking

Mon June 4, 2012 11:00pm- Day 12
Section 3 Design: Item 12- p160 Prototyping

Tues June 5, 2012 11:00pm- Day 13
Section 3 Design: Item 13- p170 Storytelling

Wed June 6, 2012 11:00pm- Day 14
Section 3 Design: Item 14- p180 Scenarios

Thurs June 7, 2012 8:30pm- Day 15
Section 4 Strategy: Item 15- p200 Business Model Environment

Fri June 8, 2012 11:00pm- Day 16
Section 4 Strategy: Item 16- p212 Evaluating Business Models

Sat June 9, 2012 11:00pm- Day 17
Section 4 Strategy: Item 17- p226 Business Model Perspectives
on Blue Ocean Strategy

Sun June 10, 2012 11:00pm- Day 18
Section 4 Strategy: Item 18- p232 Managing Multiple Business Models

Mon June 11, 2012 11:00pm- Day 19
Section 5 Process: Item 19- p244 Business Model Design Process

Tues June 12, 2012 11:00pm- Day 20
Item 20- p262 Outlook

Wed June 13, 2012 11:00pm- Day 21
 Item 21- p274 Where did this book come from?

Inspirations: Level 2-Day 6

Wednesday May 30, 2012 1:05am; 802am-8:31am need to resume back later tonight)
Goal: Finish a blog post by 2:00 am; 8:15am
Status: Completed at 8:15am

Page view start: 559 ( from 547 to 559 is 12 views).
Topic: Inspirations...

Click here to go to the photo source.

I fell asleep, not a good habit to say that you will take a power nap late at night but really one is sleeping throughout.  Anyways, I started my class in Sustainable Fashion and was inspired by nature..

I didn't realize that there was a parallel between the environmentalist, food and now fashion.  I will elaborate next time.  But one point to make is natural dyes come from nature. One of the classmates shared their experience from a natural dye making class.  One of the exercise was to bring in used skins of avocados, pomegranate, she used blueberries and did you know onion skins can give off a nice pink or yellow?  Made me want to take a natural dye class.
Tues May 29, 2012 11:00pm- Day 6
Section 2 Patterns: Item 6- p76 Multi-Sided Platforms

p76-p77 - "Multi-Sided Platforms brings together two or more distinct but interdependent groups of customers.  Such platforms are of value to one group of customers only if the other groups of customers are also present.  The platform creates value by facilitating interactions between the different groups.  A multi-sided platform grows in value to the extent that it attracts more user, a phenomenon known as the network effect. "

p78-p79- It is an interesting piece to read this section, to quickly paraphrase this, they give examples of "Visa credit card, Microsoft Windows operating system, the Financial Times, Google, the Wii game console, and Facebook are successful multi-sided platforms."  Sometimes you have to give something free to attract a customer base.  "One difficulty multi-sided platform operator face is understanding which side to subsidize and how to price correctly to attract customers."

one example is "Metro, the free daily newspaper," give newspaper away for free to attract a large readership and get's it revenue by advertisement. Another example is "Microsoft, gave its Windows software development kit (SDK) away for free to encourage development of new applications for its operating systems.  The larger number of applications attracts more users to the Windows platform and increased Microsoft's revenues.

p80-p81- This section is worth reading about the Google's Business Model.  "The heart of Google's business model is its Value Proposition of providing extremely targeted text advertising... ( I have to resume this later tonight)

Wed May 30, 2012 11:00pm- Day 7
Section 2 Patterns: Item 7- p88 Free as a Business Model


Thurs May 31, 2012 11:00pm- Day 8
Section 2 Patterns: Item 8- p108 Open Business Models


Fri June 1, 2012 11:00pm- Day 9
Section 3 Design: Item 9- p126 Customer Insights


Sat June 2, 2012 11:00pm- Day10
Section 3 Design: Item 10- p134 Ideation


Sun June 3, 2012 11:00pm- Day 11
Section 3 Design: Item 11- p146 Visual Thinking


Mon June 4, 2012 11:00pm- Day 12
Section 3 Design: Item 12- p160 Prototyping


Tues June 5, 2012 11:00pm- Day 13
Section 3 Design: Item 13- p170 Storytelling


Wed June 6, 2012 11:00pm- Day 14
Section 3 Design: Item 14- p180 Scenarios


Thurs June 7, 2012 8:30pm- Day 15
Section 4 Strategy: Item 15- p200 Business Model Environment


Fri June 8, 2012 11:00pm- Day 16
Section 4 Strategy: Item 16- p212 Evaluating Business Models


Sat June 9, 2012 11:00pm- Day 17
Section 4 Strategy: Item 17- p226 Business Model Perspectives
on Blue Ocean Strategy


Sun June 10, 2012 11:00pm- Day 18
Section 4 Strategy: Item 18- p232 Managing Multiple Business Models


Mon June 11, 2012 11:00pm- Day 19
Section 5 Process: Item 19- p244 Business Model Design Process


Tues June 12, 2012 11:00pm- Day 20
Item 20- p262 Outlook


Wed June 13, 2012 11:00pm- Day 21
 Item 21- p274 Where did this book come from?

No Excuses: Level 2-Day 5

Tuesday May 29, 2012 1:47am
Goal: Finish a blog post by 2:00 am
Status: Completed at 2:17am


Page view start: 547 ( from 535 to 547 is 12 views).
Topic: No Excuses...


Click here to go to the photo source.


There is absolutely no excuses... Just go for it.... Keep going...
They call it bootcamp for a reason.... 
If you don't motivate yourself, who will?
There is a saying, "If not you, then who?"
"If not now, then when."?


Mon May 28, 2012 11:00pm- Day 5
Section 2 Patterns: Item 5- p66 The Long Tail


p66-p67- Introduction of the concept of "Long Tail Business Models"
"Long Tail Business Models are about selling less of more: They focus on offering a large number of niche products, each of which sells relatively infrequently..."


p68-p69 - Shows a visual of what this means. They use example of Netflix and e-bay how Netflix  "moved toward licensing a large number of niche movies.  While each niche movie is rented relatively infrequently, aggregated revenue form Netflix's vast niche film catalog rivals that from rental of blockbuster movies."


"The success of online auction site eBay is based on a huge army of auctioneers selling and buying small quantities of "non-hit" items."


p70-p71- Gives an example of The Transformation of the Book Publishing Industry.
From the hassle of getting approved and  selected to print, www.lulu.com enable anyone to publish and allow books to be printed after actual orders have been placed.


p72-p73- Use an example with LEGO's New Long Tail
"LEGO took a step beyond mass customization by entering Long Tail territory.  In addition to helping users design their own LEGO sets, LEGO Factory now sells user-designed sets online...Today this aspect of  LEGO's business accounts for only a small portions of total revenue, but it is a first step towards implementing a Long Tail model as a complement- or even alternative- to a traditional mass-market model."


p73-p74 - Here is a visual about "Niche" everything...






Tues May 29, 2012 11:00pm- Day 6
Section 2 Patterns: Item 6- p76 Multi-Sided Platforms


Wed May 30, 2012 11:00pm- Day 7
Section 2 Patterns: Item 7- p88 Free as a Business Model


Thurs May 31, 2012 11:00pm- Day 8
Section 2 Patterns: Item 8- p108 Open Business Models


Fri June 1, 2012 11:00pm- Day 9
Section 3 Design: Item 9- p126 Customer Insights


Sat June 2, 2012 11:00pm- Day10
Section 3 Design: Item 10- p134 Ideation


Sun June 3, 2012 11:00pm- Day 11
Section 3 Design: Item 11- p146 Visual Thinking


Mon June 4, 2012 11:00pm- Day 12
Section 3 Design: Item 12- p160 Prototyping


Tues June 5, 2012 11:00pm- Day 13
Section 3 Design: Item 13- p170 Storytelling


Wed June 6, 2012 11:00pm- Day 14
Section 3 Design: Item 14- p180 Scenarios


Thurs June 7, 2012 8:30pm- Day 15
Section 4 Strategy: Item 15- p200 Business Model Environment


Fri June 8, 2012 11:00pm- Day 16
Section 4 Strategy: Item 16- p212 Evaluating Business Models


Sat June 9, 2012 11:00pm- Day 17
Section 4 Strategy: Item 17- p226 Business Model Perspectives
on Blue Ocean Strategy


Sun June 10, 2012 11:00pm- Day 18
Section 4 Strategy: Item 18- p232 Managing Multiple Business Models


Mon June 11, 2012 11:00pm- Day 19
Section 5 Process: Item 19- p244 Business Model Design Process


Tues June 12, 2012 11:00pm- Day 20
Item 20- p262 Outlook


Wed June 13, 2012 11:00pm- Day 21
 Item 21- p274 Where did this book come from?